Yeti Trades Co.
Before the dig
Guides

Website questions contractors actually ask me.

Twenty guides, written for owners rather than marketers. Seven by trade, thirteen by the question you typed into Google at ten at night.

By question.

Cost4 min

How much should a contractor website cost?

DIY builders, freelancers, agencies and lead-gen companies, priced honestly.

Basics3 min

Do you need a website if your Google profile works?

What a Google Business Profile does well, and the calls it quietly loses you.

Leads3 min

Angi, Thumbtack or your own website?

Shared leads, exclusive leads and the leads you own outright.

Leads3 min

Google Local Services Ads or SEO?

Pay per lead now, or build something that keeps sending calls. Usually both.

Software3 min

Jobber vs Housecall Pro for a small shop

Plans, prices and online booking, compared from the website side.

Google3 min

How to get your company into the map pack

Categories, service areas, reviews and the website signals behind the three map spots.

Pricing3 min

Should you put prices on your website?

What to publish, what to give as a range, and what to never quote online.

Photos3 min

What photos does a contractor site need?

Phone photos of real jobs beat stock every time. Here is what to shoot.

Compliance3 min

Does your license number have to be on your website?

Texas, Arizona, Oregon, Oklahoma and Florida all say something about it. Here is what.

Fixes3 min

Why your website isn’t making the phone ring

Nine things that stop a homeowner calling, most of them fixable in an afternoon.

Search3 min

Service area pages that aren’t spam

How to rank in the next town over without twenty copies of the same page.

Booking3 min

Should homeowners be able to book online?

When a booking widget wins jobs, and when a request form is the better tool.

Timeline3 min

How long does a contractor website take?

Why most take two months, and what it takes to do it in seven days.

Last thingAbout four builds a month

If you’d rather not do this yourself, I’ll build it.

One form, a preview by day six, a live site by day seven.

Plumbing, HVAC, roofing & more · Hand-builtSeattle, WA · nationwide