Roofers
Roofing website design, for the week after the hail.
When a storm rolls through, a dozen roofers show up overnight. Your site has to look like the one that was here before the storm and will be here after it. $1,999 flat, live seven days later.
Anvil RoofingPortfolio site →
What this build puts first
What changes for roofers.
What should a roofing website include?
A roofing website has to prove you’re local before a storm chaser’s flyer does: your registration or license number with a lookup link, a real address, photos of roofs in nearby neighborhoods, a calm storm page and an honest walkthrough of the insurance claim. I build that for $1,999 flat, live in seven days.
The rest is the same on every build: design, copy, scheduling, search, a year of hosting and edits, and a site you own. It’s all on the services page, and the money is on pricing.
After a storm
Look nothing like a storm chaser.
Homeowners have learned to be suspicious of the knock the morning after. Your site’s job is to make you obviously, verifiably the local company.
- 01A registration number they can checkMany states license or register roofers. Oklahoma, for one, requires the roofing registration number on advertising. Put it at the top, with a link to the state lookup.
- 02An address they can drive toNot a P.O. box. How long you’ve been there. The same phone number for years.
- 03No deductible gamesIf your state bars roofers from waiving or covering deductibles, as Oklahoma does, say so on the site. It sorts you from the crews offering exactly that.
- 04Roofs in their neighborhoodPhotos of jobs in towns they recognize, not a stock photo of a roofer in a clean hard hat.
The storm page
Write the page people search after hail.
“Hail damage roof what to do” spikes the day after every storm. A calm, specific page answers it: what’s urgent, what can wait a week, what hail damage looks like, and how to check any roofer’s registration.
The claim
Walk them through the insurance process.
Most homeowners have never filed a roof claim. A page that explains the adjuster visit, depreciation and the deductible, without promising a free roof, is the page that gets the call.
What you do
Inspect, document, meet the adjuster, read the estimate with them.
What you don’t
Negotiate as their public adjuster, which requires a separate license in many states, or promise a free roof.
Scheduling software
Wired into what you already run.
Roofers run on CRMs built for inspections, claims and production. The site’s inspection request should land in yours with the address and the storm date already filled in.
JobNimbus and AccuLynx
Built for roofing and restoration. Inspection requests from the site can create the lead with the address and storm date.
Jobber and Housecall Pro
Common with smaller roofers and repair crews. Request forms embed cleanly.
ServiceTitan
For larger roofing operations with call centers.
Anything else
The request form can post to most CRMs, or to email if you prefer.
Anvil Roofing · portfolio site
See it working
A roofing site I built.
Anvil Roofing is the Oklahoma City roofer in my portfolio: a hail-size guide, the insurance claim in five steps, a storm-chaser checklist, and the Oklahoma registration number on every screen. Casco Slate & Copper in Maine shows the other end of roofing.
Questions
What roofers ask first.
01How much does a roofing website cost?
$1,999 flat, one time, including design, copy, CRM integration and launch, with twelve months of hosting and edits.
02How do I stand out from storm chasers online?
Show what they can’t: a local address, years in business, your state registration number with a link to verify it, and photos of roofs in neighborhoods your customers recognize.
03Should my site explain insurance claims?
Yes, accurately. Explain inspections, adjusters, depreciation and deductibles, and don’t promise free roofs or anything your state prohibits, like waiving deductibles.
04Can I add a storm banner when hail hits?
Yes. Text me and a storm banner with your inspection offer is up the same day, and down when you’re booked out.
05How long does it take?
Seven days from the form to a live site.
Doing it yourself?
Read Roofing websites after the hail first. It covers what a roofing site needs, whoever builds it.
Guides for roofers
Does your license number have to be on your website?
Texas, Arizona, Oregon, Oklahoma and Florida all say something about it. Here is what.
Photos→What photos does a contractor site need?
Phone photos of real jobs beat stock every time. Here is what to shoot.
Leads→Angi, Thumbtack or your own website?
Shared leads, exclusive leads and the leads you own outright.
Written by Kyle Archuleta, founder of Yeti Trades Co. · Last updated 7 October 2026
Seven days from now, your site is live.
Fill out the form, then text me a few job photos when I reply. Your preview is on your phone by day seven. No meeting to schedule.