Plumbers
Plumbing website design, built for 2 a.m.
Most plumbing calls start with water on a floor and a phone in a wet hand. Your site gets one thumb and about ten seconds to prove you’ll answer. $1,999 flat, live seven days later.
What this build puts first
What changes for plumbers.
What should a plumbing website include?
A plumbing website has to win the call in about ten seconds on a phone: a tap-to-call number on every screen, flat-rate prices or at least the trip charge, a page for each job people search (water heaters, drains, slab leaks), the license line your state requires, and requests that land in your dispatch software. I build that for $1,999 flat, live in seven days.
The rest is the same on every build: design, copy, scheduling, search, a year of hosting and edits, and a site you own. It’s all on the services page, and the money is on pricing.
The 2 a.m. call
What a homeowner needs with water on the floor.
Nobody browses a plumbing website. They’re standing in a wet kitchen, the phone in one hand, deciding whether to call you or the next result. I build the page backwards from that moment.
- 01Can I call right now?A big phone number at the top of every page, a tap away, and a line that says whether a person answers at night. If you run an after-hours line, the site says so before anything else.
- 02Will it cost a fortune?A price, a range, or at least the diagnostic fee and whether nights cost more. The homeowner who can’t find a number assumes the worst one.
- 03What do I do until you get here?A short page on finding the main shutoff and turning off the water heater. It saves floors, it ranks, and it’s the page people remember you for.
- 04Are you licensed?The master plumber’s license number, plainly. In Texas, plumbing advertising has to carry the Responsible Master Plumber’s license number, and the site does.
The price board
Flat-rate or hourly, say it plainly.
Both work. What doesn’t work is silence, because the homeowner fills it with the most expensive number they’ve heard.
Flat-rate shops
Publish the common jobs: a drain, a main line, a 50-gallon water heater, a toilet. The rest can say “priced on site before we start.” A published flat rate wins the 2 a.m. call more than any other sentence on the page.
Hourly shops
Publish the trip charge, the hourly rate and how you round. Then explain why: old houses, unknown walls. Homeowners respect a reason more than a number.
Pages that rank
One page per job, per town.
Nobody searches “plumber.” They search “water heater replacement Pearland” or “slab leak repair.” A site with one Services page can’t rank for any of them.
Scheduling software
Wired into what you already run.
Plumbing shops run on dispatch software, and a website that doesn’t talk to it creates a second inbox nobody watches. Yours gets wired to whatever you already run.
ServiceTitan
Built for larger plumbing and HVAC shops. Online booking and lead forms can feed its call booking and dispatch board; I wire the site’s request form and booking to it.
Housecall Pro
Popular with small to mid-size plumbers. Its online booking can sit on your site and in your Google profile; I place it where a thumb finds it.
Jobber
Request forms and online booking on every plan. I embed the request form so jobs arrive in Jobber, not in your email.
Workiz, FieldEdge, Service Fusion, Kickserv, ServiceM8
All handled. The booking targets sit in one place on the site, so switching software later is a link change, not a rebuild.
See it working
A plumbing site I built.
Six-Ten Plumbing is the Houston plumber in my portfolio, built end to end so you can use it. Open the price board, read the slab-leak page written for Houston clay, and find the Texas license notice where the state wants it.
Questions
What plumbers ask first.
01How much does a plumbing website cost?
$1,999 flat, one time, for the design, the words, your dispatch software wired in and the launch, with twelve months of hosting and edits included. The same fee for a one-truck plumber or a twelve-truck shop.
02Should a plumber put prices on the website?
Yes, in some form. Publish flat rates for common jobs if you use them, or your trip charge and hourly rate if you don’t. A homeowner with water on the floor calls the company that answered the price question.
03Does my license number have to be on my website?
Often, yes. Texas requires plumbing advertising to show the Responsible Master Plumber’s license number, and several other states have similar rules for contractors. I put it where your state wants it and where homeowners will see it.
04Can customers book online, or should they call?
Both. Emergencies should always call, so the phone number is on every screen. Non-urgent jobs like a water heater quote can use an online request that drops straight into Jobber, Housecall Pro or ServiceTitan.
05How long does it take?
Seven days from the form to a live site. If the preview isn’t in your hands by day seven, I refund half the build fee and launch the site free.
Doing it yourself?
Read What a plumbing website has to do at two in the morning first. It covers what a plumbing site needs, whoever builds it.
Guides for plumbers
Should you put prices on your website?
What to publish, what to give as a range, and what to never quote online.
Compliance→Does your license number have to be on your website?
Texas, Arizona, Oregon, Oklahoma and Florida all say something about it. Here is what.
Google→How to get your company into the map pack
Categories, service areas, reviews and the website signals behind the three map spots.
Written by Kyle Archuleta, founder of Yeti Trades Co. · Last updated 7 October 2026
Seven days from now, your site is live.
Fill out the form, then text me a few job photos when I reply. Your preview is on your phone by day seven. No meeting to schedule.