Ask most agencies and they’ll say six to twelve weeks. The work itself, designing, writing, building and testing, takes a fraction of that. Most of the time goes to things that aren’t work at all.
Where the time goes
- Kickoff and discovery meetings, scheduled around your jobs.
- Waiting for content. Many builders ask the contractor to write the copy, and it sits on the to-do list for weeks.
- Photos. Waiting for a shoot, or for someone to dig photos off their phone.
- Revision rounds, each one a week of back-and-forth.
- Launch details: the domain, email, Google profile, forms.
How seven days works
This is how I do it. No meetings to schedule, and I write everything.
| Day | What happens |
|---|---|
| Before | You fill out the form, text me a few job photos when I reply, and reserve the week with half the fee, $999.50. |
| 1–2 | I study your trade, your area and your competitors, and write every page. |
| 3–5 | Design and build: service pages, prices, photos, forms wired to your software, then testing on phones. |
| 6 | A private preview lands on your phone, tested for speed and search. Anything you want changed, I change the same day. |
| 7 | You approve and pay the second half. The site goes live on your own domain, with your scheduling software wired in. |
If the preview isn’t in your hands by day seven, I refund half the build fee and launch the site free.
What you can do to speed up any build
- Gather photos now: trucks, crew, finished jobs.
- Know your prices, or at least your fees and ranges.
- List your services and the towns you want work in.
- Have your domain login and Google profile access ready.
- Decide who approves the site, and give them a deadline.
What slows a website down after launch?
The launch isn’t the end. Sites go stale when changes are hard to make: a new price, a new truck, a holiday closure. Before you hire anyone, ask how quickly changes happen after launch and what they cost. A site that’s easy to keep current keeps working for you; one that isn’t slowly falls out of date.
What should be ready on launch day?
- The domain pointed at the new site, with the security certificate working.
- Every form tested and delivering.
- Booking or request links connected to your software.
- Your Google Business Profile linked to the new site.
- Old page addresses redirected, so you don’t lose search history.
- The site submitted to Google and Bing.
How fast does a new site show up in search?
Your business name usually shows up quickly once the site is submitted and linked from your Google profile. Ranking for competitive service searches takes longer and depends on reviews, content and competition. The sooner the site is live, the sooner that clock starts.