A homeowner thinking about a patio and outdoor kitchen is planning a project that will cost as much as a car. A homeowner looking for weekly mowing wants a price and a Tuesday. Put both on the same page and the first one thinks you’re a mowing company, while the second can’t find the price.
The design-build side
Show the work by type
Patios, retaining walls, outdoor kitchens, fire features, planting. Someone dreaming about a fire pit wants to see your fire pits, not scroll through forty mixed photos.
State the process and the fee
Most design-build firms charge for design and credit it toward construction. Say so, with the number. Clients who balk at a design fee were going to balk at the build price; clients who accept it are serious.
Publish ranges
Landscape clients are anxious about price, and “every project is unique” doesn’t help. Ranges from your own recent projects, a paver patio of a given size, a natural stone wall per face foot, an outdoor kitchen from grill station to full build, filter out mismatched budgets and reassure the right clients.
Talk about the ground
Every region has soil and climate that decide whether a patio heaves or a planting survives. In Middle Tennessee it’s clay over shallow limestone; in Central Ohio it’s heavy clay and cool-season grass. A page about your local conditions is both genuinely useful and proof of expertise.
The maintenance side
A lawn’s price mostly depends on its size, and its size is in the county property record. That means mowing can be priced instantly: small, medium, large, extra large, with add-ons for edging, fertilizer rounds and aeration. Pair it with an online sign-up that puts the customer on a route, and you’ve removed the estimate visit entirely.
Seasons
A month-by-month calendar of what you do, and when to book, answers questions before they’re asked and fills your shoulder seasons. Aeration and overseeding in early fall, cleanups in spring and late fall, planting when roots grow best.
How should a landscaping company price maintenance online?
Start from what actually drives the price: lawn size, how often you visit, and what’s included. Group lawns into a few size bands, publish the per-visit or monthly price for each, and list add-ons like edging, fertilizer and weed control rounds, aeration and seasonal cleanups with their own prices. Then let customers pick a plan and a start week online.
A price by lot size won’t fit every yard, so say how you handle exceptions: steep slopes, gates too narrow for a mower, overgrown first cuts. Customers accept an adjustment they were warned about.
What should a design-build landscaping portfolio show?
- Projects grouped by type: patios, walls, outdoor kitchens, fire features, planting.
- The neighborhood, so homeowners see work near them.
- Before and after from the same angle.
- A sentence on the problem each project solved: drainage, slope, privacy, shade.
- A rough budget range for each, if the client agrees.
A landscaping website checklist
| Design-build | Maintenance |
|---|---|
| Portfolio by project type | Prices by lot size |
| Design fee, stated and credited | Add-ons with prices |
| Price ranges from your projects | Online sign-up into your software |
| A page on your local soil and climate | A season calendar |
| Consultation request with photos | Applicator license where treatments are sold |
Common mistakes on landscaping websites
One contact form for both businesses. Patio leads and mowing leads need different questions and different follow-up. A gallery of forty unlabeled photos. People want to find the patio like theirs. No prices at all. Maintenance customers won’t book a visit just to learn the weekly price.