HVAC companies
HVAC website design, built for the worst week of the year.
Your phones ring hardest the week the AC quits at 110 or the furnace dies at ten below. The site has to sort the emergencies from the tune-ups and make both easy. $1,999 flat, live seven days later.
Kestrel AirPortfolio site →
What this build puts first
What changes for hvac companies.
What should an HVAC website include?
An HVAC website has to sort emergencies from tune-ups: a specific same-day promise, a maintenance plan with its own page and price, honest repair-or-replace guidance, accurate answers on SEER2 ratings and refrigerants, and booking wired into your software. I build that for $1,999 flat, live in seven days.
The rest is the same on every build: design, copy, scheduling, search, a year of hosting and edits, and a site you own. It’s all on the services page, and the money is on pricing.
Peak week
Say exactly when you can come.
“Fast, reliable service” is on every HVAC site and means nothing. A homeowner in a 90-degree house wants a specific promise they can hold you to.
A real cutoff
“Call before 2 p.m. and we come today” is a promise. Put it at the top and keep it, and say what happens when you miss it.
Emergency versus everything else
Two doors on the home page: no heat or no cooling, and everything else. The first goes to the phone. The second can book online.
The plan page
Your maintenance plan is the business.
Members call you first, book their tune-ups without being chased, and buy their next system from you. Most HVAC sites bury the plan under “Specials.” It deserves its own page with a price on it.
Getting the facts right
Homeowners are reading about this.
Efficiency ratings changed to SEER2 in 2023. Manufacturers moved new systems off R-410A refrigerant in 2025. The federal 25C heat pump tax credit ended with 2025. Customers ask about all of it, and a site that gets it wrong loses them.
- 01SEER2 and EER2Which one matters in your climate, and why the Southwest region has an EER2 minimum for central air.
- 02RefrigerantsWhat changed, what it means for repairs on older systems, and why leaks get found before refrigerant gets added.
- 03RebatesUtility rebates for heat pumps change often. The site says where to check, and you fill in the paperwork.
Scheduling software
Wired into what you already run.
HVAC companies run on scheduling software with memberships, dispatch and invoicing built in. The site should feed it, not compete with it.
ServiceTitan
The standard for larger HVAC companies. Booking, memberships and leads can flow from the site.
Housecall Pro and FieldEdge
Common with residential HVAC shops. Online booking and service agreements handled.
Jobber, Workiz and others
All handled, with booking targets in one place.
Kestrel Air · portfolio site
See it working
An HVAC site I built.
Kestrel Air is the Mesa, Arizona HVAC company in my portfolio. It has a live same-day cutoff on Arizona time, a repair-or-replace calculator and the ROC license number on the home page, where Arizona requires it. Lindqvist Heating & Air in Minneapolis argues the opposite climate.
Questions
What hvac companies ask first.
01How much does an HVAC website cost?
$1,999 flat, one time, for design, copy, scheduling software integration and launch, with twelve months of hosting and small edits included.
02Should my maintenance plan have its own page?
Yes. It’s usually your most valuable recurring revenue and the first thing a member uses to choose you for a replacement. Give it a page, a price and online sign-up.
03Can the website show real-time availability?
It can show a real same-day cutoff, a seasonal promise, or live booking slots from your software. What it shouldn’t show is a promise you can’t keep in peak week.
04Do you write about tax credits and rebates?
Accurately and briefly. The federal 25C credit for heat pumps ended at the end of 2025, and utility rebates change often, so the site points to current programs rather than promising amounts.
05How long does it take?
Seven days from the form to a live site, with your scheduling software wired in.
Doing it yourself?
Read HVAC sites built for the worst week of the year first. It covers what a hvac site needs, whoever builds it.
Guides for hvac companies
Should homeowners be able to book online?
When a booking widget wins jobs, and when a request form is the better tool.
Software→Jobber vs Housecall Pro for a small shop
Plans, prices and online booking, compared from the website side.
Leads→Google Local Services Ads or SEO?
Pay per lead now, or build something that keeps sending calls. Usually both.
Written by Kyle Archuleta, founder of Yeti Trades Co. · Last updated 7 October 2026
Seven days from now, your site is live.
Fill out the form, then text me a few job photos when I reply. Your preview is on your phone by day seven. No meeting to schedule.